More competition for digestion

Strip desktop is where the crisis is going Telecinco audience that is more profound. Since the withdrawal of 'Here's tomato' in January 2008, the loss of viewers has been constant.

A year ago

Telecinco it cost to do well in the digestion and as a desktop does not seem ready to continue and, as of today expect to have a quiet spot.

Its

Have a bad history. Since the withdrawal in January 2008 of 'Here is tomato, "the controversial area by Jorge Javier Vazquez and Carmen Alcayde, which for three seasons was the undisputed king of the desktop, with audience shares above 25% in most editions, Telecinco not lift head again in this time slot: the attempts carried out either with 'no te callas DQ' with 'The glasses Angelino' failed miserably.

Chain ended the 2008 season with a 15.5% share in the quarter-screen option, behind the 1, Antena 3 and Forta, which translates into a loss of 4.4 points the previous season.

To curb the bloodletting

viewers, Telecinco remodels from today that slot. 15.30 ahead of schedule 'It's happening' with two new presenters, Daniel Domenj-presenter of the weekend edition and Marisa Martn Blzquez, replacing Emilio Pineda and Lucia Riao, and some changes in the team it lets employees, for example, and Jaime Peafiel-in.

. This change has already responded La Sexta, chain that has had its ups and downs of the images repeatedly broadcast the programs of the chain that leads Paolo Vasile. The youngest general lengthening lines up 17.35 issuing one of its most profitable programs and symbolic, 'We did that ...', which Angel Martin and Patricia Conde: partner with his sarcastic and sardonic mad humor brought in more than one occasion to professionals Telecinco.

Martin Conde and continue 'playing' with his personal style scenarios' heart 'to regret the usual celebrity and role' couch 'and will include new sections. The Sixth ended 2008 with 6.3% of 'share' in this slot, 2.4 points more than in the previous

After

'It's happening' offer Telecinco 'My sister is an only child,' and then 'Yo soy Bea. Sixth after the 'I did that ...' issue 'Maitena altered states' and' pull '.

Those who do not move

Piece in The desktop is 1, Antena 3 and Cuatro. The public, the leader in 2008 (19.15) has been strong in this band with the Spanish serial 'Amar times "and the soap opera' Victoria '(both hearing win every day); chain Planet defends with the series' Lalola 'and' magazine 'we may call it,' and has found stability with Four 'Fame. 'A dance !'.